Amazon offers Prime members cheap turkey at Whole Foods to kick off rewards program

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Whole Foods free-range turkey
Whole Foods free-range turkey

Image: Myung J. Chun/Los Angeles Times via Getty Images

Amazon is giving Prime members a break on Thanksgiving feasts to kick off its new Whole Foods rewards program. On Wednesday, Amazon put out a new list of items due for a price slash on Wednesday, with a focus on holiday dishes and popular buys.

Prime subscribers are gonna see even steeper discounts on seasonal foods (like turkeys) in a preview of the Prime-based rewards program that the Amazon’s in the process of getting active in hundreds of Whole Foods supermarkets. The chain’s pricing organic turkey at $3.49 per pound for all shoppers, while Prime members will pay just $2.99.

Brand-name bestsellers like Chobani yogurt, Tom’s of Maine toothpaste, and Applegate hot dogs are also slated for a price cut across the board.

Amazon previously lowered price tags on popular basic commodities (like bananas, eggs, fish, kale, and avocados) upon officially closing its $13.7 billion acquisition of the chain in August.

Those price cuts have already been shown to have boosted store traffic considerably, even if the chain might not be making as much profit as it was last year.

Amazon benefits from influxes in shoppers in ways beyond simple grocery sales too. The company announced last week that it’s bringing its full line of electronics to 100 Whole Foods stores this holiday season, and it’s already started facilitating returns and pickups at the stores.

Whole Foods CEO John Mackey hinted in a statement on Wednesday that there could be even more price cuts to come.

“We’re just getting started,” Mackey said. “In the few months we’ve been working together, our partnership has proven to be a great fit.”

In the meantime, Whole Foods’ rivals (Kroger, Target, Costco, and Walmart) all saw their share prices dip after Wednesday morning’s announcement. Eat up.

The full list of discounted items, right here:

  • Turkeys (organic and traditional no antibiotic)

  • Value Pack Boneless Skinless Chicken Breasts (organic and no antibiotic)

  • Responsibly Farmed Raw Peeled Shrimp

  • 365 Everyday Value Canned Pumpkin

  • Organic Broccoli

  • Organic Salad Mixes

  • Organic Russet Potatoes

  • Organic Sweet Potatoes

  • Organic Rice from Lundberg Family Farms

  • Organic Beans from Eden Foods

  • Organic Chicken and Vegetable Broths from Pacific Foods

  • Organic Eggs and Milk from Organic Valley

  • Toothpaste from Tom’s of Maine

  • Chobani Yogurt

  • California Olive Ranch Extra Virgin Olive Oil

  • Siggi’s Yogurt

  • Applegate Hot Dogs

  • Fage Yogurt

  • Pasture Raised Eggs from Vital Farms

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