Jeanswest heads to Turkey for brand-first

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Jeanswest has collaborated with Turkish mill Orta Anadolu for a brand first.

Jeanswest has launched Feather Touch, a collection previewed last week in Windsor.

The collection claims to be the brand’s softest denim ever.

Jeanswest denim product manager Adrienne Famlonga said this is an innovative new capsule.

“We’ve paid great attention to detail with this collection, and we’re thrilled with the end result which is a sleek, stylish jean in a winter-weight denim that feels soft as feathers against the skin.

“This collection comes from one of my most favourite denim mills in the world, Turkish Mill Orta Anadolu; the fabric is very compact, so it really holds you in for a slimming effect and the fit has been designed to be a tight super skinny fit for a sleek silhouette.”

The premium Turkish denim has a cashmere-like interior and a sateen finish on the surface.

The skinny jeans arrive in three vintage washes and multiple fits and leg lengths.

The Feather Touch collection launches exclusively at Jeanswest stores including online at $129, in sizes ranging 6 – 16.



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