This year the regional food bank is seeking the donation of 15,334 birds for needy families, a dip of about 500 from last year.
The organization, which bases its goal on the number of families who request turkey dinners from its 300 partner agencies, will kick off the campaign Monday at Goodwin College in East Hartford.
“This is not a mom-and-pop can drive,” said Foodshare president and CEO Jason Jakubowski, who joined the organization in July and is overseeing his first campaign. “This is a big operation.”
Jakubowski said there are a few new twists this year including a texting option for donations and new logos for Foodshare and the turkey campaign. He has also agreed to briefly wear a turkey hat, but declined to don the full costume.
Jakubowski has also gotten back to the traditional way of publicizing the event with a slew of radio and television appearances that marked former CEO Gloria McAdam’s lengthy tenure.
“We’re getting out there in the community,” he said.
Jakubowski said he expects the biggest event to be Turkey Tuesday, but added that people have already started donating at the Bloomfield facility, which has collected about 3,000 turkeys so far.
Asked if he was confident that the organization would reach its goal this year, Jakubowski said yes.
“I know how generous the community is,” he said.
For information on ways to donate and local drives visit www.foodshare.org.